Last updated 5 hours 32 minutes ago
For small business owners, there are three main benefits to receiving feedback from your customer base. First, by receiving regular feedback, you can get valuable suggestions for improving your business. Second, you can build more trust and loyalty with existing customers. Third, if customers choose to provide feedback in the form of an online review, this can help boost your company?s web presence and online reputation. Websites like Yelp.com, TripAdvisor.com, and Google Places are all popular forums where customers can share their experiences with your business. Below, we review three tips for soliciting customer feedback:
Ask for Feedback after a Purchase.
Incorporate a feedback channel into the purchase process to make customers feel valued and get vital information about their experience. You can add a link to an online feedback form on the order confirmation page or in an order confirmation email. You could also include a URL at the bottom of a printed receipt.
Post an Online Form.
Similar to a suggestion box, you can keep an online feedback channel open on your business website. Be sure to provide access to the form from your homepage and any product pages or e-commerce portions of your site. If you send out e-mail marketing communications, provide a link to your feedback form on those messages, as well.
Encourage Reviews from Loyal Customers.
Reach out to your most loyal customers in person, over the phone, or through email thanking them for their business and inviting them to review your company online. You can direct these loyal customers to your business profile on Yelp or Google Places, where they can leave reviews. Most customers will be happy to share a review, which can greatly improve your online reputation and help attract new customers.
Does your small New York City business need to improve its online reputation? Brad Sharenow has experience helping small businesses win new customers online through SEO, social media, PPC advertising, and more. Contact Brad today at (877) 411-3777 to set up a free digital marketing consultation.
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